剡溪山水文化旅游资源开发设想

文化底蕴越是丰厚的旅游资源，开发价值就越高。正是众多文人贤士游剡访古，使浙东剡溪的历史、文化与自然山水完美地结合在一起，形成了绚丽多彩的剡溪山水文化。文化被认为是旅游业的灵魂，是一种潜在的旅游产品。要提高山水旅游产品的文化品位，必须将山水文化的潜在价值转化为旅游产品。本文对剡溪山水文化旅游资源的开发提出了以下设想：再现“唐诗之路”山水旅游美景，并着重于按唐诗及有关文献、传说等增添新景点，沿江、沿山、于水中进行山水、文化全面开发，形成立体式、全景式的剡中山水文化游道；可开发出文化生态、修学、科考、宗教、节庆等剡溪山水文化旅游产品。

SOME IDEAS ABOUT THE DEVELOPMENT OF THE MOUNTAIN -AND -WATER CULTURAL RESOURCES FOR TOURISM IN SHANXI OF ZHEJIANG PROVINCE

Culture, a potential tourist product, is regarded as the soul of tourism. Numerous scholars in Chinese history visited Shanqi in eastern Zhenjiang and thus helped the formation of a unique colorful Shanxi culture, which integrates its history, culture and natural mountains and waters into a whole, In order to enhance the grade and quality of mountain - and - water cultural resources, it is essential to convert their potential value into tourist product, This paper proposes some ideas about the development of mountain - and - water cultural resources in Shanxi.