| 浙江旅游促销策略研究 |
| |
| 引用本文： | 王明霞.浙江旅游促销策略研究[J].浙江林业科技,2004,24(2):64-67,74. |
| |
| 作者姓名： | 王明霞 |
| |
| 作者单位： | 宁波大学,职业教育学院,浙江,宁波,315000 |
| |
| 摘 要： | 通过对浙江旅游的市场定位、市场细分、目标市场,以及目前所面临的竞争环境、存在的薄弱环节等方面的分析,进一步探讨明确浙江旅游市场的促销策略.
|
| 关 键 词： | 浙江 旅游 市场 促销策略 |
| 文章编号： | 1001-3776(2004)02-0064-04 |
Study on Marketing Strategy of Zhejiang Tourism |
| |
| WANG Ming-xia.Study on Marketing Strategy of Zhejiang Tourism[J].Journal of Zhejiang Forestry Science and Technology,2004,24(2):64-67,74. |
| |
| Authors: | WANG Ming-xia |
| |
| Abstract: | Zhejiang province has been long famous for its natural landscape and tourism resources. Faced with fierce competition with other tourist areas and even with southeast Asia countries and regions, therefore, the tourist institutions in Zhejiang province should work out marketing strategy for healthy and sustainable development of tourism in the province. |
| |
| Keywords: | Zhejiang tourism market promotion strategy |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
