| 杭城居民茶叶消费行为研究 |
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| 引用本文： | 黄韩丹,汤一.杭城居民茶叶消费行为研究[J].茶叶,2006,32(4):215-217. |
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| 作者姓名： | 黄韩丹 汤一 |
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| 作者单位： | 浙江大学茶学系,杭州,310029;浙江大学茶学系,杭州,310029 |
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| 基金项目： | 致谢：感谢杭州电视台、浙江大学茶学系须海荣老师对本次调查工作的大力支持,茶学系02、03级同学在问卷调查中付出了辛勤劳动,一并致谢. |
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| 摘 要： | 本文根据问卷调查资料对杭州居民的茶叶消费行为进行研究,从消费需求、购买动机和购买活动等几方面揭示杭州居民茶叶消费的特点,分析影响居民茶叶消费的主要因素,为茶叶营销策略的制订提供参考依据。
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| 关 键 词： | 茶叶 消费行为 问卷调查 |
| 文章编号： | 0577-8921（2006）04-215-03 |
| 收稿时间： | 2005-12-14 |
| 修稿时间： | 2006-03-24 |
A study on tea consumption behavior of Hangzhou citizens |
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| HUANG Handan,TANG Yi.A study on tea consumption behavior of Hangzhou citizens[J].Journal of Tea,2006,32(4):215-217. |
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| Authors: | HUANG Handan TANG Yi |
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| Institution: | Zhejiang University Tea department, Hangzhou 310029, China |
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| Abstract: | Based on the information derived from the questionaire survey, the citizens' tea consumption characteristics including consumption demand,purchasing motivation and activity were revealed, also the main factors affecting the tea consumption were ascertained. The consumption behavior of Hangzhou citizens would provide references for tea marketing strategies. |
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| Keywords: | tea consumption behavior questionnaire survey |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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