大豆种植户品种采纳行为影响因素分析与对策建议

本文通过对我国大豆种植的现状介绍，提出影响我国大豆种植户品种采纳行为的内、外部影响因素，外部因素主要是国家科学技术的发展、农村传播体系、农村所处的文化环境。内部因素有农户自身的文化素养和对新品种的态度，并进一步提出改善农户采纳行为，以提高大豆种植的产量和质量的对策建议。

Bean Growers Variety Adoption Behavior Factors Analysis and Suggestions

Based on current situation of soybean planting in China, this research paper offers both internal and external factors of influencing Chinese soybean farmers when they choose breed of soybean. The major external factors are the development of science and technology, rural communication system, and the rural cultural environment. The internal factors include farmers＇ cultural literacy and their attitude of responding to new varieties. The further purpose of this paper is to provide some suggestions to improve farmers＇ admissible behavior in order to improve the yield and quality of soybean planting.