| 六安瓜片品牌经营战略探讨 |
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| 引用本文： | 王,哲.六安瓜片品牌经营战略探讨[J].中国农学通报,2008,24(7):520-522. |
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| 作者姓名： | 王 哲 |
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| 作者单位： | 皖西学院经济与管理科学系,安徽六安,237012 |
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| 基金项目： | 安徽省教育厅人文社科研究一般项目 |
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| 摘 要： | 品牌化程度低是影响历史名茶—六安瓜片市场知名度和可持续发展的一大障碍。因此，必须在强化品牌意识的前提下，通过挖掘地方文化资源和扶持茶业龙头企业以加强其品牌整合能力等措施，来打造六安瓜片茶叶知名品牌，实现其生产规模与效益的统一、茶叶文化与经济的统一，做强做大六安瓜片茶产业，并最终使其走向国际市场。
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| 关 键 词： | 粮食安全 粮食安全 有害生物 植物保护 |
| 收稿时间： | 4/1/2008 12:00:00 AM |
| 修稿时间： | 2008/5/29 0:00:00 |
Lu'an Guapian of Brand Management Strategy |
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| Wang zhe.Lu'an Guapian of Brand Management Strategy[J].Chinese Agricultural Science Bulletin,2008,24(7):520-522. |
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| Authors: | Wang zhe |
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| Institution: | Department of Economics and Management, West Anhui University, Luan , Anhui 237012 |
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| Abstract: | Brand is the impact of the low level of historical fomous tea -Lu’an Guapian risibikty and the sustainable development of a major obstacle.Therefore.We must strengthen the brand consciousness in under the premise of the Place Cultural resourcess by tapping into local tea cndustry and support leading enterprises to strengthen their ability to cntegrate brand and other measures. Lu’an GuaPian to create the level of cts well-know brand, and realize the scale of production and efficiency, tea culture industry. To strengthen and enlarge the tea industry of Lu’an GuaPian, and ultimately towards to the international maket. |
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