台湾太鲁阁“国家公园”游客生态旅游态度与游憩需求探讨

用旅行成本法中的On-Site Poisson模型,对台湾太鲁阁"国家公园"游客的生态旅游态度与游憩需求进行探讨。结果显示:①太鲁阁"国家公园"游憩需求较高的游客的特征为:去过台湾其他"国家公园",收入较高,参加过环保团体或相关活动,以欣赏自然风景为目的,对环境和服务整体满意,感到物超所值,重视降低游憩冲击的游客。②价格弹性和收入弹性在3种不同生态旅游态度集群游客之间并没有特别显著的差异,但是在是否参与过环保团体或相关活动的游客之间有显著差异。③平均每位游客前往太鲁阁"国家公园"游憩效益大致在3 566～5 542元/a。④降低冲击群游客的游憩效益高于其他两群,参加过环保团体或相关活动的游客的游憩效益高于没有参加过的。

Study on the Tourists' Ecotourism Attitude and Recreation Demand at Taroko National Park, Taiwan

The On-Site Poisson model of Travel Cost Method in this study was used to explore the tourists＇ ecotourism attitude and recreation demand at Taroko National Park,Taiwan.The results showed that： ① Tourists’Characteristics who had higher recreation demand at Taroko National Park： tourists who had been gone to other national parks in Taiwan,tourists who had higher income,tourists who had participated in environmental groups or related activities,tourists who mainly enjoyed the natural scenery,tourists who were satisfied with the environment and the service,tourists who had excellent value for money,and tourists who were worrying tourism impact on nature.② The price elasticity and income elasticity had significant difference among three different clusters of tourists who had different ecotourism attitude and on the contrary between tourists whether they had been involved in environmental groups or relative activities or not.③ The recreational benefit of every visitor was roughly between 3 566-5 542 yuan / year.④ The recreational benefit of the group of worrying tourism impact on nature was higher than other groups and the recreational benefit of tourists who had been participated in environmental groups or related activities was higher than those who had not been participated in.