| 高校图书馆文献传递服务深度营销的经验性研究——以中国人民大学图书馆为例 |
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| 引用本文： | 胡菊芳,吴宁,陈雅捷.高校图书馆文献传递服务深度营销的经验性研究——以中国人民大学图书馆为例[J].农业图书情报学刊,2018,30(8):18-22. |
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| 作者姓名： | 胡菊芳 吴宁 陈雅捷 |
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| 作者单位： | 中国人民大学图书馆,北京 100872 |
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| 基金项目： | 国家社会科学基金重大项目“国家数字档案资源整合与服务机制研究”（项目编号：13&ZD184） |
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| 摘 要： | 针对高校图书馆文献传递服务目前普遍存在的受众面不广,传统服务方式效果不佳等问题,文章以中国人民大学图书馆的服务实践为例,根据高校用户的特点,利用非营利组织的营销策略,并将其优化,进行更为有效的推广。希望为国内高校图书馆的文献传递探索新的服务路径抛砖引玉。
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| 收稿时间： | 2018-01-03 |
Research on the Deep Marketing Experience of Document Delivery Service in University Library ——Taking the Library of Renmin University of China as an Example |
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| HU Jufang,WU Ning,CHEN Yajie.Research on the Deep Marketing Experience of Document Delivery Service in University Library ——Taking the Library of Renmin University of China as an Example[J].Journal of Library and Information Sciences in Agriculture,2018,30(8):18-22. |
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| Authors: | HU Jufang WU Ning CHEN Yajie |
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| Institution: | Library, Renmin University of China, Beijing 100872, China |
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| Abstract: | Based on the existing problems of domestic university libraries' document delivery service including small target audience and poor service effect, by taking the Library of Renmin University of China as an example, this paper used and optimized non-profit marketing strategies to better promote library service according to the characteristics of university users, so as to provide reference for exploring new document delivery service path. |
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