| 科技期刊传播力提升及其受众向大众拓展的可行性分析 |
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| 引用本文： | 王亚辉. 科技期刊传播力提升及其受众向大众拓展的可行性分析[J]. 农业图书情报学刊, 2018, 30(12): 95-98. DOI: 10.13998/j.cnki.issn1002-1248.2018.12.018 |
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| 作者姓名： | 王亚辉 |
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| 作者单位： | 中国农业科学院农业信息研究所,北京 100081 |
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| 摘 要： | 分析了受众对于传播力的基础作用,提出科技期刊提升传播力可着眼于受众向大众拓展。从国家、社会、开放科学研究、生存发展需要等角度阐述了科技期刊受众向大众拓展的必要性和内涵,从政策环境、用户需求、内容生产、技术手段、传播模式、学术质量等方面论证了其可行性,简要介绍了科技期刊传播仍需理顺的一些问题。
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| 关 键 词： | 科技期刊 传播力 受众 传播 大众 新媒体 |
| 收稿时间： | 2018-12-04 |
Analysis of Communication Ability Promotion and Feasibility of Popular Communication in Sci-tech Periodicals |
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| WANG Yahui. Analysis of Communication Ability Promotion and Feasibility of Popular Communication in Sci-tech Periodicals[J]. Journal of Library and Information Sciences in Agriculture, 2018, 30(12): 95-98. DOI: 10.13998/j.cnki.issn1002-1248.2018.12.018 |
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| Authors: | WANG Yahui |
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| Affiliation: | Agricultural Information Institute, Chinese Academy of Agricultural Sciences, Beijing 100081, China |
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| Abstract: | This paper analysed audiences' basic role in constructing communication ability, and put forward the suggestion that sci-tech periodicals should enlarge the scope of audiences toward the public. The article studied the necessity and connotation of popular communication of sci-tech periodicals from the aspects of country, society, open science, existence and development, and also discussed its feasibility in respects of policy environment, user requirements, content production, technical measures, communication model and academic quality. Finally, some problems that need to be sorted out were briefly described. |
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| Keywords: | sci-tech periodicals communication ability audience communication public new media |
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