基于用户角度的科技期刊数字化出版策略

在互联网技术快速发展、国民数字化阅读比例不断攀升的时代背景下,科技期刊的数字化出版转型势在必行。笔者从用户角度出发,分析科技期刊进行数字化出版的优势和机遇,勾画了数字化出版过程中多角色用户的互动愿景,提出了"创建QQ或微信群、借助第三方媒体引导用户互动、依托自有网站搭建社交平台、培养作者的数字化出版意识、建设XML一体化出版流程和创办纯数字化期刊"等着眼于为用户提供全方位服务的数字化出版策略。

Research on Digital Publishing Strategy of Sci-tech Journals Based on Users

With the rapid development of Internet technology and the ever-increasing proportion of national digital reading, the digital publication transformation of sci-tech journals is imperative. This paper analyzed the advantages and opportunities from the perspective of users, and outlined the interactive vision of multi-role users in the digital publishing process, and proposed the digital publishing measures to provide all-round service for users, including creating QQ or wechat groups, using 3rd party media to guide user interaction, relying on own websites to build social platforms, educating authors on the digital publication awareness, building all-in-one XML publishing process and creating pure digital journals.