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中小型农机企业加强售后服务的策略
引用本文:刘婷,刘峰,郭强,周彭全.中小型农机企业加强售后服务的策略[J].农机化研究,2011,33(4).
作者姓名:刘婷  刘峰  郭强  周彭全
作者单位:西南大学工学院,重庆,400700
摘    要:为了促进农业发展和农民增收,国家加大了对农业的支持力度,增加了购机补贴资金,我国农机市场呈现出产销两旺的良好态势.中小型农机企业应该抓住这个机遇,加强售后服务,获得持续快速的发展.为此,分析了当前中小型农机企业售后服务工作的特点和存在的典型问题,提出了从转变观念、提高售后服务水平、服务及时、降低维修成本和完善售后服务体系这几个方面,加强售后服务的策略.

关 键 词:农业机械化  中小型农机企业  售后服务体系

The Strategy of AMP Enterprises in Small and Medium Volume to Strengthen After-sale Services
Liu Ting,Liu Feng,Guo Qiang,Zhou Pengquan.The Strategy of AMP Enterprises in Small and Medium Volume to Strengthen After-sale Services[J].Journal of Agricultural Mechanization Research,2011,33(4).
Authors:Liu Ting  Liu Feng  Guo Qiang  Zhou Pengquan
Institution:Liu Ting,Liu Feng,Guo Qiang,Zhou Pengquan(Engineering Institute,Southwest University,Chongqing 400700,China)
Abstract:In order to promote agricultural development and increase farmers' income,our government increased the support of the growth of agriculture and the subsidy,consequently,agricultural machinery market is booming in both production and marketing.Small and medium-sized AMP enterprises should seize the opportunity;strengthen after-sales services,to achieve sustained and rapid development.This essay analyses the typical characteristics and the problems of the medium-small of agriculture machine enterprise's post-...
Keywords:agricultural mechanization  AMP enterprises in small and medium volume  after-sales service syste  
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