天目山森林文化价值的游客感知分析

  目的  探索游客对不同森林文化价值感知的差异，以及差异产生的原因。  方法  在界定森林文化价值内涵和外延的基础上，确定了8个类别的森林文化价值，并以此设计调查问卷研究了游客对天目山森林文化价值的感知。  结果  71.2%的游客认可了天目山的这8类森林文化价值，其中身心健康（认同人数占比95.5%，平均分1.62）和审美（认同人数占比95.5%，平均分1.48）的认同人数最多，得分也最高；休闲游憩（认同人数占比85.6%，平均分1.39）、教育科研（认同人数占比87.1%，平均分1.3）、地方感（认同人数占比87.9%，平均分1.25）、文化遗产（认同人数占比83.0%，平均分1.17）次之；灵感（认同人数占比75.8%，平均分0.97）、宗教和精神服务（认同人数占比71.2%，平均分0.88）的认同人数最少，得分也最低。游客背景对森林文化价值的感知也有一定的影响。40岁以下受访游客对休闲与游憩价值感知显著低于其他年龄段，40~60岁受访游客对休闲与游憩、审美、地方感的感知均高于其他年龄段。游客对天目山审美和地方感的感知会随着停留时间延长先上升后下降，停留1周至1个月的游客感知最高。  结论  因此，在天目山景区的建设过程中要避免对身心健康和审美价值的过度开发，加强对灵感、宗教和精神服务价值的挖掘。

Analysis of tourists' perception of forest cultural value in Mount Tianmu

  Objective  To explore the differences of touristsundefined perception of the value in different forest cultures and the causes of the differences.  Method  Forest cultural value is an important part of forest ecosystem. On the basis of defining the connotation and extension of forest cultural value, eight categories of forest cultural values are determined, and a questionnaire is designed to study tourists' perception of the forest cultural values in Mount Tianmu.  Result  The results show that 71.2% of the tourists recognize the eight categories of forest cultural values in Mount Tianmu, among which the physical and mental health (95.5% with an average score of 1.62) and aesthetic (95.5% with an average score of 1.48) are the most recognized and score the highest. Leisure and recreation (85.6%, average score 1.39), education and scientific research (87.1%, average score 1.32), sense of locality (87.9%, average score 1.25), cultural heritage (83.0%, average score 1.17). Inspiration (75.8%, with an average score of 0.97), religion and spiritual service (71.2%, with an average score of 0.88) have the lowest number of people with the lowest score. The background of tourists also has a certain impact on their perception of forest cultural value. The tourists under 40 years old have a significantly lower perception of leisure and recreation value than other age groups, and the tourists between 40 and 60 years old have a higher perception of leisure and recreation, aesthetics and sense of place than other age groups. Tourists' perception of Mount Tianmu's aesthetic core sense of locality will first rise and then decline with the extension of their stay time, and the perception of visitors staying from one week to one month is the highest.  Conclusion  Therefore, in the construction process of Mount Tianmu spot, it is necessary to avoid excessive development of physical and mental health and aesthetic value, and strengthen the excavation of inspiration, religion and spiritual service value.