| 产品文化语境下的茶企经营策略 |
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| 引用本文： | 龚永新. 产品文化语境下的茶企经营策略[J]. 茶叶, 2011, 37(3): 172-175 |
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| 作者姓名： | 龚永新 |
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| 作者单位： | 三峡旅游职业技术学院,宜昌,443100 |
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| 摘 要： | 产品文化，是指为了满足人类生存和发展需要所创造的物质产品本身赋含以及消费过程产生的全部文化内涵。随着现代社会产业文化化和文化产业化的发展，产品文化化的趋势越来越显得突出，这种变化在茶产品上主要表现是产品本身的文化化和产品消费文化化。对此，茶叶企业如何在现代产品文化语境下主动适应这样的发展要求，本文在从文化角度提升产业竞...
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| 关 键 词： | 产品文化 茶叶产品 发展趋势 茶叶企业 经营对策 |
Operation strategy of tea companies behind cultural background of their products |
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| GONG Yongxin. Operation strategy of tea companies behind cultural background of their products[J]. Journal of Tea, 2011, 37(3): 172-175 |
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| Authors: | GONG Yongxin |
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| Affiliation: | GONG Yongxin (Three Gorges Tourism Vocational and Technical College Yichang Hubei 443100) |
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| Abstract: | Product culture,which refers to the whole cultural product content of human living and consumption,is a kind of social and cultural industry and it is becoming more and more prominent.Great changes have taken place in the product culture itself and its consuming culture.In order to adapt to the development of modern product culture,the author put forward suggestions on enhancing product comppetitiveness and creative,experiencing product culture,examing its weakness and establishing interaction with comsumer... |
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| Keywords: | product culture tea product developing trends tea companies business strategy |
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