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书画在旅游市场的潜力分析
引用本文:柳瑞武,刘亚昭,李春友,马丽,姚立军.书画在旅游市场的潜力分析[J].河北林果研究,2006,21(1):106-108.
作者姓名:柳瑞武  刘亚昭  李春友  马丽  姚立军
作者单位:1. 河北农业大学,园林与旅游学院,河北,保定,071000
2. 保定电视台,河北,保定,071051
摘    要:随着旅游业的迅猛发展,作为特殊旅游资源的书画,得到了越来越多的游客的关注.本文分析了书画在旅游市场中的潜力,重点阐述了书画在旅游市场中的销售情况及其前景,并深入挖掘了书画除销售之外在旅游市场中的其他功能,总结了书画在旅游市场中尚有很大的潜力可挖,并将成为一个新的热点.

关 键 词:书画  旅游市场  潜力分析  游客
文章编号:1007-4961(2006)01-0106-03
修稿时间:2005年5月11日

Potential analysis of calligraphy and painting on tour market
LIU Rui-wu,LIU Ya-zhao,LI Chun-you,MA Li,YAO Li-jun.Potential analysis of calligraphy and painting on tour market[J].Hebei Journal of Forestry and Orchard Research,2006,21(1):106-108.
Authors:LIU Rui-wu  LIU Ya-zhao  LI Chun-you  MA Li  YAO Li-jun
Abstract:Along with the rapid and vigorous development of the tour industry,the calligraphy and painting,as a special tour resources,have got the concern of more and more visitors.This text analyzed the potential of the calligraphy and painting on tour market,the point elaborated the sale of the calligraphy and painting on the tour market circumstance and its foreground,and went deep on to scoop out the function besides sale of the calligraphy and painting in the tour market,summarized that there still be very big potential to dig the calligraphy and painting which would become a new popular.
Keywords:calligraphy and painting  the tour market  the potential analysis  visitor
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