农业高校图书馆与新农人合作共赢运行模式研究

新农人群体作为我国农村发展中的一支新的生力军,正迅速出现在人们的视野中。新农人自身具备的较高文化素质,以互联网为工具,营销创新思维都是农村发展形式中前所未有的。农业高校图书馆作为传播农业科技文化信息的重要场所,必然与新农人群体产生一定的联系。本文通过对新农人群体及其特征的分析,提出农业高校图书馆服务新农人的合作共赢模式,即由新农人参与的"冠名一捐赠"、"跨界合作营销"运行新模式。

Study on the Win-win Cooperation Operation Mode of Agricultural University Library and New Farmer

The new farmer group as a new force in the rural development has rapidly appeared in people's vision. Its high culture quality, Internet application and innovative marketing thinking are unprecedented in the form of rural development. Agricultural university library as the important place of agricultural science and technology culture information dissemination has inevitable contact with new farmer group. Based on the analysis of new farmers group and its characteristics, this paper put forward the win-win cooperation operation mode of agricultural university library and new farmer, namely the new farmer participated in naming-donation and cross-border cooperation marketing.