| 浅议云南普洱茶公共品牌的影响和保护策略 |
| |
| 引用本文： | 白芸,蓝增全.浅议云南普洱茶公共品牌的影响和保护策略[J].热带农业科技,2007,30(2):19-20,32. |
| |
| 作者姓名： | 白芸 蓝增全 |
| |
| 作者单位： | 1. 北京林业大学,经济管理学院,北京,100083
2. 西南林学院,昆明,650224 |
| |
| 摘 要： | 简述云南普洱茶公共品牌的意义和对云南茶业发展的重要推动作用;提出了在发展公共品牌过程中出现的问题和相应的保护策略。
|
| 关 键 词： | 普洱茶 公共品牌 保护策略 云南 |
| 文章编号： | 1672-450X（2007）02-0019-02 |
| 修稿时间： | 2007-02-23 |
Simple Introduction to the Importance of Public Brand of Pu'er Tea and Its Protection |
| |
| BAI Yun,LANG Zeng-quan.Simple Introduction to the Importance of Public Brand of Pu''''er Tea and Its Protection[J].Tropical Agricultural Science & Technology,2007,30(2):19-20,32. |
| |
| Authors: | BAI Yun LANG Zeng-quan |
| |
| Institution: | 1. Beijing Institute of Forest ,the Economic Management Dep., Beijing 100083, China; 2. South-West Institute of Forest, Kunming 650224, China |
| |
| Abstract: | This paper describes simply the importance of public brand of Yunnan Pu'er tea and its role in tea`s developing in yunnan province.It suggests that some problems and protect measures should be attentioned in improving this tea brand. |
| |
| Keywords: | Pu'er tea public brand protection Yunnan |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
