广告中的女性形象与现代传媒中的性别失位

在现代社会无孔不入的各种广告中不难发现：女性在其中出现的比例远远高于男性，广告中的女性形象也从一定程度上表达了现实社会对女性的角色定位和价值规范。通过对广告中的女性形象进行分类、分析，挖掘其背后存在的“他视角”和由此体现出的现代传媒中的性别失位。

Women＇s Image in Advertisements and Sex Inequality in Modern Media

In various kinds of advertisements of today＇s society, it is not difficult to notice that the frequency of appearance of women is much higher than that of men. To some extent, the images of women in advertisements reveal the expectation on the social status and value conventions held by modern society toward women. This article, through the categorization and analysis of the images of women in advertisements, attempts to probe into the underlying ＂male perspective＂ as well as the sex inequali- ty in modern media.