| 2008年5月13日至6月15日《成都商报》商业广告中的汶川地震叙事 |
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| 引用本文： | 叶根虎,侯小东. 2008年5月13日至6月15日《成都商报》商业广告中的汶川地震叙事[J]. 四川畜牧兽医学院学报, 2009, 0(1): 108-115 |
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| 作者姓名： | 叶根虎 侯小东 |
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| 作者单位： | 四川大学文学与新闻学院,四川成都600615 |
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| 摘 要： | 《成都商报》商业广告中关于“5·12”汶川地震的叙事，可以分为三个时段来讨论，即应对灾难、抚慰人心的情感叙事期；以责任、爱心为主导的历史叙事期；以灾后重建为目的、采用专题系列广告形式的综合叙事期。历史叙事是贯穿这三个时段的主要线索，广告图片则对历史叙事起到了消解同质性、表达创意的重要作用，从中反映出中国人民和企业的爱心与爱心宣传。
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| 关 键 词： | 涉及率 历史叙事 前景叙事 |
Wenchuan Earthquake Narrative in the ＂Chengdu Commercial Daily＂ Commercial Advertising from May 13 to June 15, 2008 |
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| YE Gen-hu,HOU Xiao-dong. Wenchuan Earthquake Narrative in the ＂Chengdu Commercial Daily＂ Commercial Advertising from May 13 to June 15, 2008[J]. Journal of Sichuan Institute of Animal Husbandry and Veterinary Medicine, 2009, 0(1): 108-115 |
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| Authors: | YE Gen-hu HOU Xiao-dong |
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| Affiliation: | ( School of Literature and Journalism, Sichuan University, Chengdu, Sichuan 600615, China) |
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| Abstract: | The narrative of ＂5.12＂ Wenchuan earthquake in ＂Chengdu Commercial Daily＂ commercial advertising can be divided into three sessions, i.e. the emotional narrative period of facing the disaster and soothing the feelings; the historical narrative period of promoting responsibility and benevolence; and the comprehensive narrative period of using the form of special topic advertisement reconstruction after the disaster. As clues, historical narrative runs through the three periods. This paper also gives a simple analysis of the narrative of Wenchuan earthquake in the advertisements including the trade of real estate. |
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| Keywords: | involving rate historical narrative mask narrative |
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