网络营销在农产品销售中的应用研究

在中国这样的一个农业大国,如何使农业增产、农民增收,缩短城乡差别等,使"三农"问题得以解决,农产品营销是一个关键.随着中国信息化不断的推进,网络营销的发展对于中国农产品来说,将带来许多机遇.本文研究了如何把网络营销运用到产业化经营的过程中和农产品的推销中去,以扩大农产品的销售.

Study on application for Web marketing to sales of agricultural products

For a country like China with such a huge rural population,how to enhance agricultural production and farmers income,reduce the gap between urban and rural and resolve "three-agriculture" problems? The marketing of agricultural products is a key.With the pushing forward of China's information technology,network marketing will bring many opportunities to the agricultural products in China.This paper studies how to use network marketing to the industrial management of the process and the marketing of agricultural products,so as to expand the sales of agricultural products.