| 基于委托-代理关系的导游人员激励机制建设 |
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| 引用本文： | 张莹,;吴航,;王亮亮. 基于委托-代理关系的导游人员激励机制建设[J]. 信阳农业高等专科学校学报, 2014, 0(1): 65-68 |
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| 作者姓名： | 张莹, 吴航, 王亮亮 |
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| 作者单位： | [1]淮北师范大学历史与社会学院,安徽淮北235000; [2]信阳农林学院旅游管理系,河南信阳464000 |
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| 基金项目： | 淮北师范大学青年科研项目（2013XQ08） |
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| 摘 要： | 导游人员与国家(地方政府)、旅行社、游客之间是委托-代理关系。我国现行导游激励机制不健全,导游人员缺乏工作的积极性和主动性。应改变我国导游人员的社会形象、提高导游人员的社会地位,完善导游人员的薪酬、培训机制,激发导游人员的工作积极性和主动性,使其为国家(地区)、旅行社(导游服务公司)、游客和导游自身利益的最大化不断努力。
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| 关 键 词： | 委托代理关系 导游人员 激励机制 |
A construction of incentive mechanism for tour guides based on the principal-agent relationship |
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| Affiliation: | ZHANG Ying ,WU Hang , ZHANG Liang -liang ( 1. College of History and Society, Huaibei Normal University , Huaibei 235000, China ;2. Dept. of Tourist, Xinyang College of Agriculture and Forestry, Xinyang 464000, China) |
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| Abstract: | The relationships between tour guides and the country（ the local government）,travel services and tourists are the principal-agent relation. However,the existing incentive mechanism is not perfect,as a result,the tour guides lack enthusiasm and initiative to work. Therefore,it＇s necessary to change the image of the tour guides,improve their social status,and improve the remuneration and training mechanism of the tour guides to stimulate the tour guides＇ enthusiasm and initiative to work,so as to make them work hard to realize the maximum benefits of the country（ a region）,travel services（ the tour company）,tourists and the tour guides themselves. |
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| Keywords: | principal-agent relationship tour guides incentive mechanism |
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