| 郑州乡村休闲旅游存在的问题及对策 |
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| 引用本文： | 魏俊巧. 郑州乡村休闲旅游存在的问题及对策[J]. 信阳农业高等专科学校学报, 2014, 0(1): 74-75 |
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| 作者姓名： | 魏俊巧 |
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| 作者单位： | 郑州旅游职业学院社会服务系,河南郑州450009 |
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| 基金项目： | 河南省社科联调研课题（SKL-2013-3519） |
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| 摘 要： | 郑州乡村休闲旅游已初具规模,尚存在生态环境差、产品单一、基础设施不完善、缺乏营销意识、从业人员素质差等问题。可通过合理开发景区,科学设计旅游产品,完善基础设施,加强营销等途径发展郑州乡村休闲旅游。
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| 关 键 词： | 郑州 乡村 休闲旅游 对策 |
The problems of Zhengzhou rural leisure tourism and the countermeasures |
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| Affiliation: | WEI Jun - qiao ( Dept. of Social Service, Zhengzhou Tourism College, Zhengzhou 450009, China) |
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| Abstract: | Although Zhengzhou rural leisure tourism has begun to take shape,there are problems of poor ecological environment,single product,poor infrastructure,lacking of marketing consciousness,and poor quality of practitioners. The thesis discussed the following approaches such as reasonable planning and developing of scenic spots,scientific designing of tourism products,improving infrastructure construction,and strengthening marketing power to develop rural leisure tourism in Zhengzhou. |
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| Keywords: | Zhengzhou rural area leisure tourism countermeasures |
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