| 谈如何通过品牌加强策略提高惠明茶品牌力 |
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| 引用本文： | 李永青,林敏莉.谈如何通过品牌加强策略提高惠明茶品牌力[J].茶叶,2016(4):199-201. |
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| 作者姓名： | 李永青 林敏莉 |
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| 作者单位： | 浙江省景宁畲族自治县农业局,浙江 景宁,323500 |
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| 基金项目： | 景宁畲族自治县二轮特扶项目农产品品牌建设及营销 |
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| 摘 要： | 惠明茶产业是景宁县农业主导产业,惠明茶是县里的传统产品,有着上百年的历史,面对目前市场竞争,本文就如何通过实施品牌加强战略,达到进一步提高金奖惠明品牌力谈几点思考。
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| 关 键 词： | 品牌加强 品牌力 惠明茶 |
Improving brand power of Huiming Tea by strengthening brand strategy |
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| LI Yongqing,LIN Minli.Improving brand power of Huiming Tea by strengthening brand strategy[J].Journal of Tea,2016(4):199-201. |
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| Authors: | LI Yongqing LIN Minli |
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| Abstract: | Huiming tea industry is a leading agricultural industry in Jingming County.Huiming tea is a traditional product with a history of hundred years,and now it faces with strong market competition. How to improving brand power of golden medal Huiming Tea with by strengthening brand strategy was discussed in the present paper. |
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| Keywords: | Brand strengthening Brand power Huiming tea |
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