| 高职院校市场营销学教学改革分析 |
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| 引用本文： | 贾文艺.高职院校市场营销学教学改革分析[J].技术与市场,2011(6). |
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| 作者姓名： | 贾文艺 |
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| 作者单位： | 苏州经贸职业技术学院; |
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| 摘 要： | 针对高职院校市场营销教学中存在的问题进行分析,提出一些改进的措施,以期达到改变市场营销教学不符合社会需求的现状的目的。
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| 关 键 词： | 市场营销 教学改革 高职院校 |
Study on Educational Reform of Marketing in Higher Vocational Institute |
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| JIA Wen-yi.Study on Educational Reform of Marketing in Higher Vocational Institute[J].Technology & Market(Landscape Engineer),2011(6). |
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| Authors: | JIA Wen-yi |
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| Institution: | JIA Wen-yi(Suzhou Institute of Trade and Commerce Suzhou 215009,Jiangsu) |
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| Abstract: | The educational reform of marketing has put forward for many years,but the effects are not satisfied from the practice in many higher vocational institutes.This paper mainly analyzes the general problems during the marketing education in many higher vocational institute,and puts forward some measures to change the current situation of marketing education mismatch the social needs. |
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| Keywords: | marketing educational reform higher vocational institute |
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