温州市森林旅游发展的影响因素调查

为促进温州森林旅游业的发展，以温州森林公园为研究对象，在生态旅游相关理论的指导下，主要运用了问卷调查及理论综合分析等研究方法，调查和研究影响温州森林旅游发展的相关因素，提出相关对策，解决温州森林旅游发展中存在的一些问题。调查显示，游客普遍受教育程度较高，学生和事业单位人员较多，男女比例大至相当，年轻游客居多，游客以集体出行为主，主要来自省内。出行目的健康和休闲居前，采用观光车的游客比例高，出游时间集中在周末和节假日，对风景资源及环境质量要求较高，对硬件设施及管理要求一般，倾向于选择城郊森林公园，具有一定的回头率。通过分析，笔者提出一些如联办旅游活动、丰富旅游方式、重视团体游客的接待工作等建议和意见，以期为温州森林旅游事业带来新的发展。

Investigation of the Influencing Factors and the Development in Forest Tourism in Wenzhou City

To promote the development of Wenzhou forest tourism with the guide of ecotourism relevant theory, the Wenzhou forest garden was chosen as research target. We investigated the factors influencing the development of Wenzhou forest tourism and raised some countermeasures to deal with the existing problem through the questionnaire survey and comprehensive analysis dependent on relevant theory. Our investigation showed that the travelers had high education degree and the most were students and public institution staffs. The ratio of male travelers matches with that of female. They were young local people going out as collective travel in Zhejiang Province. Their main trip purposes were keeping healthy as well as having relaxation and the time focuses on weekend and holidays. The travelers had high demands on the scenery quality and environment but low on hardware facility and management. They preferred to go to suburban forest gardens, and the gardens often got the travelers’ second glance. After analysis, we proposed some suggestion about holding tourist activity, enriching traveling patterns and paying attention to the reception work of the group tourist to bring about a new level of development on the Wenzhou forest tourism.