| 顾客价值视角下的林业企业价值链管理 |
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| 引用本文： | 彭胜志,胡婷婷. 顾客价值视角下的林业企业价值链管理[J]. 林业科技, 2008, 33(5) |
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| 作者姓名： | 彭胜志 胡婷婷 |
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| 作者单位： | 东北林业大学经济管理学院,黑龙江,哈尔滨150040;东华理工大学经济与管理学院,江西,抚州,344000 |
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| 基金项目： | 黑龙江省科技厅青年专项基金，东北林业大学哲学社会科学研究基金 |
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| 摘 要： | 通过建立顾客价值层次结构模型,运用改进的模糊层次分析法,确定林业企业价值链各作业活动的顾客价值贡献度,对林业企业核心竞争力加以识别;依据二维决策支持矩阵,对林业企业的业务流程重组、外包业务等战略问题提供决策支持。
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| 关 键 词： | 顾客价值 价值链 价值链管理 |
The Value Chain Management of Forestry Enterprises in the Perspective of Customer Value |
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| PENG Shengzhi. The Value Chain Management of Forestry Enterprises in the Perspective of Customer Value[J]. Forestry Science & Technology, 2008, 33(5) |
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| Authors: | PENG Shengzhi |
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| Abstract: | Based on the hierarchy structure of customer value,a practical and feasible method for value chain management of forestry enterprises in perspective of customer value was put forward.And the contribution to customer value of every activity in value chain had been determined.Accordingly,core competence of forestry enterprise was identified.Double dimension matrix to support decisions offers an effective tool to management issues such as business process restructuring and outsourcing. |
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| Keywords: | Customer value Value chain Value chain management |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
