| 旅华欧洲游客旅游决策行为模式研究——以西安入境欧洲游客为例 |
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| 引用本文： | 姚媛. 旅华欧洲游客旅游决策行为模式研究——以西安入境欧洲游客为例[J]. 安徽农业科学, 2010, 38(23): 12871-12872,12879 |
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| 作者姓名： | 姚媛 |
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| 作者单位： | 西安文理学院资源环境与旅游系,陕西西安,710065 |
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| 基金项目： | 国家自然科学基金资助项目,西安文理学院科研资助项目 |
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| 摘 要： | 研究以国家自然科学基金项目支持的入境旅游市场调查数据为基础,以入境游客旅游决策行为为切入点,通过对西安入境欧洲游客的问卷调查,对其旅游决策行为及其影响因素进行分析研究,对西安欧洲旅游客源市场的拓展提出针对性的建议和对策。
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| 关 键 词： | 旅游决策行为 西安 客源市场 拓展 |
Study on Travel Decision Behavior Pattern of European Tourists in Xi'an |
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| YAO Yuan. Study on Travel Decision Behavior Pattern of European Tourists in Xi'an[J]. Journal of Anhui Agricultural Sciences, 2010, 38(23): 12871-12872,12879 |
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| Authors: | YAO Yuan |
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| Affiliation: | YAO Yuan (Department of Resources,Environment & Tourism,Xi'an University of Arts & Science,Xi'an Shaanxi 710065) |
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| Abstract: | With the investigated inbound tourism market data supported by National Natural Science Foundation of China as the basis,this study through researching the tourism decision behaviors of inbound tourists,adopting questionnaire survey among European tourists in Xi'an,analyzed their tourism decision behaviors and influencing factors,and aimed to propose pertinent suggestions for the expansion of European tourist market for Xi'an City. |
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| Keywords: | Tourism decision behaviors Xi'an Expansion of tourist source market |
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