| 浅析阿莱西与情感化设计 |
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| 引用本文： | 万莹. 浅析阿莱西与情感化设计[J]. 信阳农业高等专科学校学报, 2012, 22(3): 48-50 |
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| 作者姓名： | 万莹 |
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| 作者单位： | 沈阳航空航天大学研究生学院,辽宁沈阳,110136 |
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| 摘 要： | 从阿莱西的兴起发展开始介绍,着重阐述了阿莱西的品牌策略,再从情感化设计的三种设计水平引出其和阿莱西设计理念相融合的一面,最后根据阿莱西的情感化设计探索情感因素对产品设计的影响。
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| 关 键 词： | 情感化设计 反思水平 品牌文化 菲利普.斯塔克 |
Alessi and emotional design |
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| WAN Ying. Alessi and emotional design[J]. Journal of Xinyang Agricultural College, 2012, 22(3): 48-50 |
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| Authors: | WAN Ying |
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| Affiliation: | WAN Ying(Graduate School,Shenyang Aerospace University,Shenyang 110136,China) |
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| Abstract: | Firstly,this paper introduces Alessi’s rise and development,focusing on the brand strategy.Secondly,it discusses three kinds of levels in emotional design and points out that Alessi blends it in their design concept.Finally,it explores the impact of emotional factors on product design according to Alessi’s emotional design. |
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| Keywords: | emotional design reflect the level of design brand culture Philippe Starck |
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