| 入世后大型建筑企业竞争战略的研究 |
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| 引用本文： | 温凤荣,徐学东,吕式孝. 入世后大型建筑企业竞争战略的研究[J]. 山东农业大学学报(自然科学版), 2005, 36(3): 437-440 |
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| 作者姓名： | 温凤荣 徐学东 吕式孝 |
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| 作者单位： | 山东农业大学经济管理学院,山东,泰安,271018;山东农业大学水利土木工程学院,山东,泰安,271018;莱芜钢铁集团公司,山东,莱芜,271104 |
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| 摘 要： | 随着我国加入WTO后建筑业3～5a过渡期的即将结束，该行业的竞争将日趋激烈，本文对建筑业行业结构的分析表明，我国大型建筑企业的竞争对手主要是进入国内市场的现有的和潜在的国外建筑企业；接着对适合大型建筑企业采取的成本领先战略、差异化战略和跨国竞争战略进行了阐述，所得结论是，大型建筑企业可以采用成本领先战略或差异化战略中的一种，而不是两者的混合，而跨国竞争战略可以与前两者中的一种结合实施。
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| 关 键 词： | 建筑业行业结构 竞争战略 成本领先战略 差异化战略 跨国竞争战略 |
| 文章编号： | 1000-2324(2005)03-00437-04 |
| 收稿时间： | 2004-08-12 |
| 修稿时间： | 2004-08-12 |
COMPTITIVE STRATEGIES OF BIG CONSTRUCTION ENTERPRISES |
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| WEN Feng-rong,XU Xue-dong,LU Shi-xiao. COMPTITIVE STRATEGIES OF BIG CONSTRUCTION ENTERPRISES[J]. Journal of Shandong Agricultural University, 2005, 36(3): 437-440 |
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| Authors: | WEN Feng-rong XU Xue-dong LU Shi-xiao |
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| Affiliation: | 1. College of Economics and Management, Shandong Agricultural University, Taian 271018,China;2. College of Water Conservancy and Civil Engineering, Shandong Agricultural University, Taian 271018,China;3. Lai wu iron of steelgroup corporaion,Lai wu 271104,China |
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| Abstract: | With the end of 3-5 years' interim of the domestic construction industry after the entry into WTO, this industry competition will become more intensive. The article, by analyzing the construction industry structure shows that present and potential foreign construction enterprises are the main rivals in the civil construction market, then deals with prevailing cost strategy, diversity strategy and multina-tional competitive strategy, and puts forward the conclusion that big construction enterprises can adopt prevailing cost strategy or diversity strategy with multinational competitive strategy. |
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| Keywords: | construction industry structure competitive strategies prevailing cost strategy diversitystrategy multinational competitive strategy |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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