| 市场营销案例教学法的实践研究 |
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| 引用本文： | 马永青,张志鹏. 市场营销案例教学法的实践研究[J]. 河北农业大学学报(农林教育版), 2008, 10(2): 178-180 |
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| 作者姓名： | 马永青 张志鹏 |
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| 作者单位： | 河北农业大学,经贸学院,河北,河北,保定,071001;河北农业大学,经贸学院,河北,河北,保定,071001 |
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| 摘 要： | 总结作者在实施市场营销案例教学法中的实践经验，指出案例教学要突出教学的目的性，要体现与实践的高度契合性，要采用活泼生动的形式，要对学生进行综合素质的训练。
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| 关 键 词： | 市场营销 案例教学 实践 |
Research on the practice of the case method in marketing teaching |
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| MA Yong-qing,ZHANG Zhi-peng. Research on the practice of the case method in marketing teaching[J]. Journal of Agricultural University of Hebei(Agricure & Forestry Education）, 2008, 10(2): 178-180 |
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| Authors: | MA Yong-qing ZHANG Zhi-peng |
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| Affiliation: | (Agricultural University of Hebei, Baoding, 071001, China) |
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| Abstract: | On basis of the author's practical experiences of the,case method in marketing teaching,this paper points out that case teaching is necessary to highlight the purpose of teaching,to embody the high degree compatible with practice,to adopt the form of liveliness and vividity and to train the stu- dents'overall quality. |
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| Keywords: | marketing case teaching practice |
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