老字号街——老字号与旅游发展、城市建设的交集

老字号历史悠久,传承着优秀的传统,具有丰厚的文化底蕴,而在当下经济社会转型、市场全球化的大背景下,老字号企业需要立足本色、突破创新,以求获得新的发展.云南老字号企业可以依托旅游概念,紧扣历史文化主题,以历史文化为纽带,通过“老字号街”的载体形式融入云南旅游业发展和昆明旅游城市建设中,以此获得新的发展机会和途径.

Old Street: The Intersection of Long Reputedly Enterprises,Tourism Development and Urban Construction

Old and famous enterprises of Yunnan have a rich cultural heritage, having inherited the tradition of excellence. In the economic and social transformation and the globalization of markets, these enterprises need a foothold old character and innovation in order to obtain new development. Such enterprises can employ the conception of tourism, link the history and culture closely, join in the development of tourism in Yunnan and Kunming tourism city construction in the form of ＂old street＂, then obtain new development opportunities and pathways.