体验经济视角下丽水市“农家乐”旅游品牌发展研究

在了解丽水市"农家乐"旅游发展优势、发展现状、所存问题的基础上,提出其品牌发展的对策,强调丽水市"农家乐"旅游需要始终围绕"体验"这个核心,在旅游品牌主题的确立、旅游产品的设计、旅游服务的提供等方面,为旅游者创造一种不同寻常的全方位体验。

Study on "Nongjiale" Tourism Brand in Lishui City in Experience Economy Perspective

Based on the understand of development advantages,development situation and the existing problems of "Nongjiale" tourism in Lishui City,the countermeasures about the brand development were put forward,and enhanced that "Nongjiale" tourism should around the core of "experience".Thereby,the unusual overall experience was created for tourists from the aspects of the establishment of tourism brand theme,the design of travelling products and the offering of tourist service and so on.