基于CiteSpace知识图谱的高校图书馆阅读推广活动分析

近年来，高校图书馆一直在积极探索如何开展阅读推广活动，主要聚类在数字阅读、阅读推广团队、阅读推广内容、形式、阅读推广服务、阅读推广策略六个方面。在2015-2019年间，阅读推广的前沿趋势也发生了变化，从数字阅读、专业阅读、微媒体阅读逐步转移到服务与模式的创新方面。目前阅读推广存在的问题集中在缺少政策支持、资金短缺、专业团队建设不完善、阅读推广形式单一几个方面。高校图书馆可从建立阅读推广专业化队伍、构建合理的图书馆资金分配模式、创新阅读推广形式、开展多元化的阅读推广活动几方面进行深入的实践探索，进一步推动高校图书馆阅读推广活动全面发展。

Analysis on Reading Promotion Activities of University Libraries Based on CiteSpace Knowledge Map

In recent years, university libraries have been actively exploring how to carry out reading promotion activities, mainly focusing on the following six aspects:digital reading, team, content, form, service and strategy. In 2015-2019, the prominent trend of reading promotion has changed from digital reading, professional reading, micro media reading to the innovation of service and mode. At present, the existing problems of reading promotion are largely concentrated in four respects, namely lack of policy support, lack of funds, unsatisfactory construction of professional team, and monotonous form. Given this situation, the university library should carry out in-depth practical exploration from the aspects of setting up a professional reading promotion team, constructing a reasonable library fund distribution mode, innovating the reading promotion form and implementing diversified reading promotion activities, so as to further promote the comprehensive development of reading promotion activities in the university.