| 我国芒果产业营销对策浅析 |
| |
| 引用本文： | 许能锐,张德生,罗海燕. 我国芒果产业营销对策浅析[J]. 热带作物学报, 2010, 34(6): 61-64 |
| |
| 作者姓名： | 许能锐 张德生 罗海燕 |
| |
| 作者单位： | 海南大学经济与管理学院 海南海口 570228;海南大学经济与管理学院 海南海口 570228 |
| |
| 基金项目： | 基金项目：芒果行业科技项目(3-44) |
| |
| 摘 要： | 海南香蕉作为当地重要的农产品，目前仍然没有健全而清晰的市场危机处理机制，应对市场危机的能力比较脆弱。本文旨在通过对香蕉市场危机分析、对政府采取的应对措施评价，进一步探索市场各主体应该采取怎样的对策，明确各主体权责和相互关系，建立一套稳定的市场危机处理机制，为今后香蕉产业的稳定发展服务。
|
| 关 键 词： | 香蕉产业 ；市场危机 ；处理机制 ；海南 |
Marketing Strategy of Mango Industry in China |
| |
| XU Nengrui,ZHANG Desheng and LUO Haiyan. Marketing Strategy of Mango Industry in China[J]. Chinese Journal of Tropical Crops, 2010, 34(6): 61-64 |
| |
| Authors: | XU Nengrui ZHANG Desheng LUO Haiyan |
| |
| Affiliation: | College of Economics and Management, Hainan University, Haikou, Hainan 570228;College of Economics and Management, Hainan University, Haikou, Hainan 570228 |
| |
| Abstract: | Banana is an important agricultural product in Hainan, but there is still no sound, clear market crisis management mechanism. The ability to respond to market crises is still relatively weak. This paper aims to analyze the banana market crisis, evaluate the response measures taken by the government, and further explore the market. The relationship between the main market bodies should be made clear. A set of market crisis management mechanism should be established. |
| |
| Keywords: | banana industry market crisis handling mechanism Hainan |
|
| 点击此处可从《热带作物学报》浏览原始摘要信息 |
|
点击此处可从《热带作物学报》下载全文 |
