| 基于品牌塑造的香菇包装设计策略分析 |
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| 引用本文： | 李盈.基于品牌塑造的香菇包装设计策略分析[J].中国食用菌,2020(1):189-191. |
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| 作者姓名： | 李盈 |
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| 作者单位： | 郑州铁路职业技术学院艺术学院 |
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| 基金项目： | 河南省教育厅人文社会科学研究项目(2018-ZZJH-629) |
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| 摘 要： | 主要阐述了基于品牌塑造的香菇包装设计策略,通过对香菇包装的合理设计来提升其品牌影响力,进而吸引更多消费者的目光,增加企业经济利益。
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| 关 键 词： | 品牌 香菇 包装设计 |
Analysis of Lentinus edodes Packaging Design Strategy Based on Brand Building |
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| LI Ying.Analysis of Lentinus edodes Packaging Design Strategy Based on Brand Building[J].Edible Fungi of China,2020(1):189-191. |
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| Authors: | LI Ying |
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| Institution: | (College of art,Zhengzhou Railway Vocational&Technical College,Zhengzhou 451460,China) |
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| Abstract: | The Lentinus edodes packaging design strategy were mainly elaborated based on brand building. Through the reasonable design of Lentinus edodes packaging, it could enhance its brand influence, thus attracting more consumers’ attention and increasing the economic benefits of enterprises. |
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| Keywords: | brand Lentinus edodes packaging design |
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