| 红色旅游目的地竞争力评价指标体系构建 |
| |
| 引用本文： | 谌静.红色旅游目的地竞争力评价指标体系构建[J].信阳农业高等专科学校学报,2009,19(4):68-70. |
| |
| 作者姓名： | 谌静 |
| |
| 作者单位： | 信阳师范学院,经济管理学院,河南信阳,464000 |
| |
| 摘 要： | 以波特的钻石模型和旅游目的地竞争力的概念性模型为理论依据,运用层次分析法,从现实竞争力、潜在竞争力、竞争环境支持力三个方面构建的红色旅游目的地竞争力评价指标体系,可用于红色旅游目的地的评价与建设。
|
| 关 键 词： | 红色旅游目的地 竞争力 评价 指标体系 |
The index system of red tourism destination competitiveness evaluation |
| |
| CHEN Jing.The index system of red tourism destination competitiveness evaluation[J].Journal of Xinyang Agricultural College,2009,19(4):68-70. |
| |
| Authors: | CHEN Jing |
| |
| Abstract: | To Porter's diamond model and the Tourism Destination Competitiveness conceptual model as a theoretical basis,use Analytic Hierarchy Process,From a realistic competitive potential competitiveness,the competitive environment support is built in three aspects of the index system of red tourism destination competitiveness evaluation.It can be used for evaluation of red tourism destinations and construction. |
| |
| Keywords: | red tourism destination competitiveness evaluation index |
| 本文献已被 维普 万方数据 等数据库收录！ |
|
