关于农民专业合作社品牌建设的模式探究

近几年，中国农民专业合作社发展迅速，农民专业合作社品牌化经营的问题日益受到重视，在对目前农民专业合作社品牌建设的研究现状进行总结的基础上，从农产品的产品特征、农民专业合作社面临的市场竞争现状以及突破农民专业合作社发展瓶颈等角度分析了农民专业合作社品牌建设的必要性，并提出了在现有条件下农民专业合作社进行品牌建设的3种模式，即合作社间力量联合模式、与大专院校知识联合模式以及依托农业会展的品牌建设模式。

The Study about the Patterns of the Farmers' Professional Cooperatives' Brand Construction

In recent years, Farmers＇ Professional Cooperatives have developed rapidly, and more and more scholars have been focusing their study on the farmers＇ professional co-operatives brand management problem.Based on the summary of the current research about Farmers＇ professional co-operatives brand construction,the author analyzed the necessity of constructing the brand of the farmers＇ professional cooperatives from the perspectives of characteristics of agricultural products, intense competition in the market and the bottlenecks in farmers＇ professional cooperatives＇ development. The last part of the article proposes three patterns of the brand construction of farmers＇ professional cooperatives under current conditions, which are association amongthe farmers＇ professional cooperatives, cooperation with the universities and colleges and reliance on the agriculture exhibitions.