电子商务环境下农村地区饲料直播营销探讨

互联网技术的快速发展及交通物流运输效率的提升为电子商务发展提供了重要的基础和平台。电子商务为产品销售提供了全新的模式，有效节约了营销成本，提升了产品销量。在电子商务环境下衍生出了多种多样的营销渠道，其中电子商务与短视频直播的创新结合创造出电子商务直播这一新兴营销模式。目前，直播营销已成为广受消费者欢迎的营销形式，也是企业营销的重点领域之一。饲料行业开始尝试使用直播营销开展饲料产品的销售和推广，并取得一定的成果。但不少饲料生产企业和采购企业所在地是农村，相比于城镇地区，农村地区在互联网和交通物流基础设施建设上存在明显不足，制约直播营销的发展。因此，本文基于电子商务环境下直播营销的发展趋势和特点，进一步分析农村地区饲料直播营销的发展现状和困境，并提出有效的改进建议和措施，为农村地区饲料电商商务直播营销提供参考。 关键词]电子商务|农村地区|饲料|直播营销

Discussion on live feed marketing in rural areas under e-commerce environment

The rapid development of Internet technology,as well as the improvement of transportation and logistics efficiency,provides an important foundation and platform for the development of e-commerce.E-commerce provides a brand new model for product sales,which effectively saves marketing costs and improves product sales.Under the e-commerce environment,a variety of marketing channels have been derived,among which the innovative combination of e-commerce and short video broadcast has created the emerging marketing model of e-commerce live broadcast.At present,live broadcast marketing has become a popular marketing form among consumers,and it is also one of the key areas of enterprise marketing.The feed industry also began to try to use live broadcast marketing to carry out the sales and promotion of feed products,and achieved certain results.However,many feed production enterprises and purchasing enterprises are located in rural areas.Compared with urban areas,rural areas have obvious deficiencies in Internet and transportation and logistics infrastructure construction,which will restrict the development of live broadcast marketing.Therefore,based on the development trend and characteristics of live feed marketing in the e-commerce environment,this paper further analyzes the development status and difficulties of live feed marketing in rural areas,and puts forward effective suggestions and measures for improvement,so as to provide reference for live feed marketing in rural areas.