食用菌产业品牌创建新路径探索

为了培育食用菌品牌产品,完善食用菌产业链,探索食用菌产业品牌创建新路径,分析了和顺县食用菌发展的基础,总结归纳了和顺县食用菌产业发展优势和现状,表现为品牌建设初见成效、龙头企业带动提质增效、协同共享优化产业。通过分析现状和不足,探索出食用菌品牌创建新路径,包括培育乡土人才,优化食用菌品质;强化监督管理,保障食用菌安全;创新运营模式,开辟食用菌新市场;引进技术团队,增强食用菌竞争力;搭建销售平台,推进食用菌品牌市场化等;此外,要依托扶持政策,发挥技术团队和龙头企业的引领作用,吸纳有技能的知识青年返乡创新创业,促进农民工就地就近就业,助力食用菌产业向高端化、精品化、品牌化方向发展。

Exploring the New Path of Brand Building of Edible Fungi Industry

Abstract: In order to cultivate brand products of edible fungi, improve the industrial chain of edible fungi and explore a new path for the establishment of brand of edible fungi industry, the basis of the development of edible fungi in Heshun county was analyzed, and the advantages and current situation of the development of edible fungi industry in Heshun county were summarized, which were manifested in the initial success of brand construction, the improvement of quality and efficiency driven by leading enterprises and the optimization of the industry through collaborative sharing. Through the analysis of the current situation and shortcomings, a new path for the establishment of edible fungi brand was explored, including cultivating local talents and optimizing the quality of edible fungi, strengthening supervision and management to ensure the safety of edible fungi, innovating the operation mode to open up a new market for edible fungi, introducing technical teams to enhance the competitiveness of edible fungi, building a sales platform and promoting the marketization of edible fungi brands. In addition, it was necessary to rely on supporting policies, give play to the leading role of technical teams and leading enterprises, attract skilled young intellectuals to return home for innovation and entrepreneurship, promote local employment of migrant workers, and help the edible fungus industry to develop into high-end, high-quality and brand.