| 新形势下盘锦农业的品牌经营 |
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| 引用本文： | 娄伟. 新形势下盘锦农业的品牌经营[J]. 北方水稻, 2003, 0(5): 55-57 |
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| 作者姓名： | 娄伟 |
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| 作者单位： | 辽宁省盐碱地利用研究所,辽宁,盘锦,124010 |
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| 摘 要： | 随着我国加入WTO,全球一体化的迅猛发展,利用盘锦的自然条件和资源,发挥品牌的龙头功能,品牌经营是一条新的经营思路。针对盘锦农业比较优势和品牌经营存在的问题,采取有效措施和对策,依托资源优势、品种优势、科学的组织和管理,开拓品牌经营的新理念,使盘锦的品牌产品走向国际市场。
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| 关 键 词： | WTO 品牌经营 品牌效应 |
| 文章编号： | 1007-5003(2003)05-0055-03 |
| 修稿时间： | 2003-01-06 |
Trademark Management of Panjin Agriculture under New Situation |
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| Lou Wei. Trademark Management of Panjin Agriculture under New Situation[J]. North Rice, 2003, 0(5): 55-57 |
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| Authors: | Lou Wei |
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| Abstract: | Trademark strategy is a new management thinking with global unify and joining WTO that utilize Panjin nature resources to act lead.According to Panjin agriculture advantages and existed problems in trademark management ,efficient countermeasures are set out.Depending on nature advantages,fine varieties and scientific management ,new thinking is developed,and then Panjin trademark products will step to international market. |
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| Keywords: | WTO trademark management trademark effect |
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