Factors Influencing Consumers' Attitudes Toward Organic Agricultural Products |
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| Authors: | Hamide Ranjbarshamsi Maryam Omidi Najafabadi S J F Hosseini |
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| Institution: | 1. Department of Agricultural Extension and Education, Science and Research Branch, Islamic Azad University, Tehran, Iranhamide_ranjbar@yahoo.com;3. Department of Agricultural Extension and Education, Science and Research Branch, Islamic Azad University, Tehran, Iran |
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| Abstract: | The purpose of this study was to determine the factors influencing consumers' attitudes toward organic agricultural products. The study is correlational research. Results of regression analysis indicated that the variables of health awareness, knowledge of organic products, and consumers' motivations and age explained 32% of the changes in attitudes about organic products. The authors therefore recommend educational initiatives to increase knowledge and awareness and influence attitudes and consumption habits. |
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| Keywords: | Consumer attitudes consumption organic agricultural products |
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