促进茶业会展经济发展的策略探讨

采用问卷调查法和社会调查法,收集整理了目前我国茶业会展经济发展的基本现状及发展过程中存在的展会数量过多、质量不高、缺乏行业自律标准和法律规范的约束和指导、信息资料缺乏统计分析等问题。从精心组织,归口管理与审批;明确会展主题,提高会展活动质量;完善会展活动效益分析评价体系,建立会展信息共享平台几方面提出了相应策略。

Investigation on Strategies to Promote the Tea Exhibition Economy

Through the method of questionnaire survey and social survey,collecting and sifting the current situation and main problem of the tea exhibition economy.For instance,the quantity of the tea exhibition are too many,but the quality is not good,lack of industry’s self-discipline and law to restrict and instruct,The information lack of statistics and analysis.This article puts forward the developing strategies by elaborate organiztion,central management and approval system,distinct theme of exhibition to improve the exhibition quality,improving the benefit analysis and evaluation program,building the exhibition information sharing platform.