| 市场营销学讲授法多样化探索 |
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| 引用本文： | 郭淑缓,郭洪生,刘爽.市场营销学讲授法多样化探索[J].河北农业大学学报(农林教育版),2010,12(2):252-254. |
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| 作者姓名： | 郭淑缓 郭洪生 刘爽 |
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| 作者单位： | 1. 河北农业大学,人文学院,河北,保定,071001
2. 河北农业大学,人事处,河北,保定,071001 |
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| 摘 要： | 讲授法是市场营销学教学方法中的主导方法,是有效运用其他教学方法的基础。讲授法有利于在约束条件下更好地完成教学任务实现教学目标,传授多于教材的丰富知识,把＂教书＂和＂育人＂二者有效结合。根据市场营销学的学科内容和特点,探索顾名思义、延伸、举例、对比、推理分析多样化的讲授法,使其更有生机和活力,提高教学效果。
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| 关 键 词： | 市场营销学 讲授法 推理分析 |
Exploration on diversification methods for lecture on marketing cource |
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| GUO Shu-huan,GUO Hong-sheng,LIU Shuang.Exploration on diversification methods for lecture on marketing cource[J].Journal of Agricultural University of Hebei,2010,12(2):252-254. |
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| Authors: | GUO Shu-huan GUO Hong-sheng LIU Shuang |
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| Institution: | 1.College of Humanities and Social Sciences,Agricultural University of Hebei,Baoding 071001;2.Personnel,Agricultural University of Hebei,Baoding 071001) |
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| Abstract: | The method for lecture is the dominant one of marketing teaching methods and basis for effective use of other methods.It is conducive to completion of teaching tasks to realize the teaching aim,imparting more knowledge,and combining the ＂teaching＂ and ＂education＂ effectively.According to the contents and features of marketing,the essay has explored several methods for lecture including name suggesting,extension,example,comparison and reasoning to make the method for lecture more lively and vigorous to improve teaching effectiveness. |
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| Keywords: | marketing method of lecture reasoning |
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