基于文化旅游视角的红安县茶业品牌开发研究

借助公共管理学、旅游学、品牌学、茶学等相关学科知识,运用文献资料、统计分析等方法,从文化旅游视角对红安县茶业品牌的资源优势和存在的问题进行深入剖析.提出了红安县茶业品牌开发的对策,结合红色旅游文化进行茶叶品牌形象设计、结合生态旅游进行品牌生产基地建设、充分整合资源培植茶业品牌笼头企业、结合红色文化旅游开展茶旅游产品加工研制、结合红色文化旅游开展茶业品牌宣传与营销、制定激励政策增加茶业品牌开发的资金投入.

Study on the Tea Brand Development in Hongan County from the Angle of Culture Tourism

Based on knowledge of subjects including public administration,tourism,brand and tea,etc.,the resources advantages and problems of tea brands in Hongan county were analyzed according to literature and statistic from the angle of culture tourism.And countermeasures for tea brand development in Hongan county were put forward as follows,brand image design combined with red tourism culture,brand production base construction integrated with ecological tourism,leading tea producing company planted by organizing the resources,process of tea tourism souvenir combined with red tourism culture,propaganda and marketing of tea brand combined with red tourism culture,and policy made to stimulate the investment in tea brand development.