关于旅游非优区营销策略的研究——以安康市为例

市场营销是促进旅游产业发展的重要环节。对于"非优区"、"后发区"在旅游发展中,如何应对市场竞争新形势,开拓出目标市场,发挥其后发优势显得尤其重要和迫切。以安康为例,在简要分析旅游业发展概况和营销存在问题的基础上,提出应对策略。

Study on the Tourism Marketing Strategy of Non-superior Areas

The market marketing is an important link to promote the development of tourism industry.It is especially vital and urgent for non-superior regions and late-developing region to deal with the new situation of market competition,develop the target market and exert their subsequent advantages.Taking Ankang as an example,some corresponding strategies were put forward on the basis of briefly analyzing the general development situation of tourism industry and the existing problems of marketing.