| 基于消费者行为视角的安徽省农村广告传播现状及发展策略 |
| |
| 引用本文： | 蔡麒麟. 基于消费者行为视角的安徽省农村广告传播现状及发展策略[J]. 现代农业科技, 2012, 0(15): 346-347 |
| |
| 作者姓名： | 蔡麒麟 |
| |
| 作者单位： | 安徽大学新闻传播学院,安徽合肥,230031 |
| |
| 基金项目： | 2012年教育部规划基金项目 |
| |
| 摘 要： | 以安徽省碧山村为例,从农村消费者行为视角出发,分析安徽省农村的广告传播现状与消费者的行为与心理特征,据此提出农村广告传播策略,以期为企业开拓农村市场、制定广告策略提供参考。
|
| 关 键 词： | 消费者行为 农村广告传播 现状 行为分析 发展策略 安徽省 |
Status and Developing Strategies of Rural Advertising Communication in Anhui Province Based on Perspective of Consumer Behavior |
| |
| CAI Qi-lin. Status and Developing Strategies of Rural Advertising Communication in Anhui Province Based on Perspective of Consumer Behavior[J]. Modern Agricultural Sciences and Technology, 2012, 0(15): 346-347 |
| |
| Authors: | CAI Qi-lin |
| |
| Affiliation: | CAI Qi-lin(School of Journalism Communication,Anhui University,Hefei Anhui 230031) |
| |
| Abstract: | Taking the Bishan Village in Anhui Province as the case village,the status of rural advertising communication and consumption habits and phychological feature from the perspective of consumer behavior were analyzed.The strategies of rural advertising communication were proposed,so as to provide references for enterprise to develop rural market and establish advertising strategy. |
| |
| Keywords: | consumer behavior rural advertising communication status behavior analysis developing stretegies Anhui Province |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
