| 合肥市会展旅游产品开发探析 |
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| 引用本文： | 甄丽君,陈秀楼,杨新征.合肥市会展旅游产品开发探析[J].安徽农学通报,2010,16(23):180-182,165. |
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| 作者姓名： | 甄丽君 陈秀楼 杨新征 |
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| 作者单位： | 安徽经济管理学院,安徽合肥230059 |
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| 基金项目： | 本项目为2009安徽省青年人才基金 |
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| 摘 要： | 会展旅游已经成为国内很多城市新的经济增长点，合肥市作为安徽省的省会城市，具备了发展会展旅游的优势条件。但在会展旅游产品开发上还存在开发系统性不强、参与机制不高等问题。针对合肥市会展旅游产品的开发现状和存在问题，从两个层次提出会展旅游产品开发的具体措施，并就开发类型提出构想。
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| 关 键 词： | 合肥市 会展旅游 产品开发 |
Preliminary Study for Product Development of Hefei MICE Toursim |
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| Institution: | Zhen Lijun et al. (Anhui Economic and Management College, Hefei 230059,China) |
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| Abstract: | MICE tourism is treated as a new economic growth engine in many cities of China. As the provincial capital of Anhui , Hefei has advantages in developing MICE tourism. However , there are several problems ,such as weak product -developing systematic. Poor market participation mechanisms. Based on the analysis of hefei MICE tourism product development situation and existing problems, the article presented Specific measures of MICE tourism product development from two levels. In addition , a series of suggestions are offered on develop type. |
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| Keywords: | Hefei city MICE Toursim Product development |
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