| 基于SWOT分析的天津市优质稻米产业发展研究——以"小站稻"为例 |
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| 引用本文： | 邴静静,高红梅.基于SWOT分析的天津市优质稻米产业发展研究——以"小站稻"为例[J].浙江农业学报,2019,31(8):1217. |
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| 作者姓名： | 邴静静 高红梅 |
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| 作者单位： | 天津农学院 经济管理学院,天津 300384 |
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| 基金项目： | 天津市武清区科技发展计划(WQKJ201803) |
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| 摘 要： | 分析天津"小站稻"产业的发展现状,并基于SWOT分析法,对"小站稻"产业发展的利弊及面临的机遇和威胁进行分析。发现"小站稻"面临自然环境制约、经营主体不规范,以及外部品牌竞争、商品同质化等威胁。据此提出发挥"小站稻"稻作文化,培育既有食味特性又具有良好耐盐碱特性的水稻品种等措施,促进天津"小站稻"特色农产品产业可持续发展。
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| 关 键 词： | 稻米产业 特色水稻 SWOT分析 '小站稻' |
| 收稿时间： | 2019-03-23 |
Research on development of high quality rice industry in Tianjin based on SWOT analysis: Taking "Xiaozhan" rice as an example |
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| BING Jingjing,GAO Hongmei.Research on development of high quality rice industry in Tianjin based on SWOT analysis: Taking "Xiaozhan" rice as an example[J].Acta Agriculturae Zhejiangensis,2019,31(8):1217. |
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| Authors: | BING Jingjing GAO Hongmei |
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| Institution: | College of Economics and Management, Tianjin Agricultural University, Tianjin 300384, China |
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| Abstract: | The present study analyzed the development and advantages and disadvantages of Tianjin "Xiaozhan" rice industry, and pointed out the opportunities and threats based on SWOT analysis. It was found that "Xiaozhan" rice was restricted by natural environment, irregular management entities, competition from other brands, and homogenization of commodities. Therefore, it was proposed that the "Xiaozhan" rice should be promoted with good taste and salt tolerance, and the cultures of "Xiaozhan" rice cultivation should be explored, so as to drive the sustainable development of Tianjin’s "Xiaozhan" rice industry. |
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| Keywords: | rice industry special rice SWOT analysis 'Xiaozhan' rice |
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