“农家乐”旅游发展现状及对策——以甘肃省庆阳市庆城县为例

通过介绍庆城县＂农家乐＂旅游发展现状,指出其在发展过程中存在经营模式雷同、基础设施不完善,经营者缺乏经营理念、宣传力度不够,从业人员整体素质较低、缺乏诚信等问题,并提出了科学引导、规范管理,完善基础设施建设,挖掘乡村特色资源、开发特色旅游产品,加强培训、提高从业人员综合素质,扩大宣传力度等发展对策,以期为我国＂农家乐＂旅游的进一步发展提供参考。

Current status and developmental strategies for agritainment: A case study in Qingcheng County,Qingyang City,Gansu Province

Agritainment is a farm-based tourism,includes family outing and entertaining activities,such as corn mazes,haunted hay rides,pick-your-own pumpkins,etc.The present paper is an attempt to introduce the development status of agritainment in Qingcheng County,Qingyang City,Gansu Province.Some problems which included similar business modes,imperfect infrastructure,shortage of management philosophy,insufficient advertisement,unskilled agritainment workers,lack of credits,etc.,have been put forward.Several development strategies,in order to provide references for further development of agritainment in China,have been proposed,which were as follows： scientific guidance and standardized operations,improvement of rural infrastructure,exploration of rural specialized resources and development of specialized local products,training and improvement of agritainment workers＇ quality,proper advertising,etc.