| 基于客户关系管理的柔性销售模式研究 |
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| 引用本文： | 张建林,付玢. 基于客户关系管理的柔性销售模式研究[J]. 农机化研究, 2005, 0(6): 68-70 |
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| 作者姓名： | 张建林 付玢 |
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| 作者单位： | 浙江大学,管理学院,杭州,310027 |
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| 摘 要： | 由于客户个性化需求的日益突出,客户关系管理也日趋重要,而运用柔性销售模式将给企业带来更大的发展空间。为此,探讨了客户关系管理与柔性销售模式的相互关系;介绍了柔性销售模式的4个阶段;总结了客户关系管理与柔性销售模式结合应用的流程;分析了基于客户关系管理的柔性销售模式的几个特点。
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| 关 键 词： | 企业管理 柔性销售模式 理论研究 客户关系管理 柔性销售模式流程 |
| 文章编号： | 1003-188X（2005）06-0068-03 |
| 收稿时间： | 2004-12-12 |
| 修稿时间： | 2004-12-12 |
The Research of the Flexible Sale Mode Based on CRM |
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| ZHANG Jian-lin,FU Bin. The Research of the Flexible Sale Mode Based on CRM[J]. Journal of Agricultural Mechanization Research, 2005, 0(6): 68-70 |
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| Authors: | ZHANG Jian-lin FU Bin |
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| Abstract: | Customer Relationship Management(CRM) become more and more important because the personality need of customer become important too. And using the flexible sale mode can bring more development to enterp- rise. This paper discusses the relationship between CRM and the flexible sale mode, advanced the four phase of the flexible sale mode, summarizes the flow which be combined with CRM and the flexible sale mode, analyzes the characteristic of the flexible sale mode based CRM. |
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| Keywords: | management of enterprise flexible sale mode theoretical research CRM the flow of flexible sale mode |
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