从网络传播的角度看中国园林的发展

互联网的快速发展,给园林的发展带来了重大影响,网络传播已经成为影响中国园林行业发展的重要因素。本文通过分析网络传播给中国园林发展造成的传统园林的中断、外来园林的冲击以及对园林市场的影响等方面的困境,但同时也带来了文化碰撞促进新思潮的交流、公众参与使得园林品位的提升、先进技术带来设计语言的创新等机遇。阐述了网络传播下中国园林发展的主体方向应该是园林传统的继承、融入外来文化以及积极创新。提出要充分利用网络传播,参与世界范围的园林交流活动、开展国内相关学科技术交流、建立网络评论平台,加大群众监督反应的影响力、推广应用电子商务,促进园林产业的发展。

The development of Chinese garden from the perspective of network transmision

The rapid development of the Internet has brought great influence to the development of gardens.,and the net-work communication has become an important factor affecting the development of Chinese garden industry. This paper an-alyzes that the network communication to the development of Chinese landscape architecture caused the plight of tradition-al garden of interruption,the impact of exotic garden and garden market influence,but at the same time,it also brings the cultural collision to promote the exchange of new ideas,public participation makes garden grade promotion,advanced technology to bring language design innovation opportunities. This paper expounds that the main direction of the develop-ment of Chinese garden under the network communication is the inheritance of the traditional garden,the integration of foreign culture and the positive innovation. Puts forward to want to make full use of network communication,participate in gardens worldwide exchange activities,domestic related disciplines and technical exchanges,to carry out a comment on the network platform,to increase the influence of the reaction of the masses supervision,promotion and application of e-commerce,promote the development of the landscape industry.