| 产业转型背景下营销类专业的教育改革对策 |
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| 引用本文： | 刘卫国. 产业转型背景下营销类专业的教育改革对策[J]. 湖南农机, 2016, 0(1). DOI: 10.3969/j.issn.1007-8320.2016.01.078 |
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| 作者姓名： | 刘卫国 |
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| 作者单位： | 娄底职业技术学院,湖南 娄底,417000 |
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| 摘 要： | 以经济转型升级需求为导向规划专业布局,以产业结构调整为依托优化专业结构,是高职教育改革的基本依据.面对产业升级转型的背景,高职教育要转变观念,主动适应经济发展,高职院校要在教育教学各方面积极探索,促使高职院校持续良性发展,为经济社会培养合格人才.
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| 关 键 词： | 高职教育 产业转型 营销类专业 |
Education Reform Countermeasure of Marketing Majors under the Background of Industry Transformation |
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| Abstract: | Planning majors distribution guided by the demands of economic transformation and upgrading,and optimizing professional structure according to the adjustment of industrial structure,is the fundamental basis of higher vocational education reform.Facing the background of industrial upgrading transformation,higher vocational education should change ideas,take the initiative to adapt to economic development.Higher vocational colleges should actively explore in various aspects of the education teaching and prompt continuous healthy development of higher vocational colleges to train talents for the economic society. |
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| Keywords: | vocational education industrial transformation marketing majors |
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